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HAIR CARE IS HERE SHOP THE COLLECTION

HAIR CARE IS HERE SHOP THE COLLECTION

FREE STANDARD SHIPPING ON ORDERS $75+

FREE STANDARD SHIPPING ON ORDERS $75+

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NEW!

HAIR IS HERE

CLINICALLY-PROVEN FORMULAS FOR THICKER, STRONGER, HEALTHIER HAIR.

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HAIR DENSITY
BOOSTING TREATMENT

YOUR NEW DAILY RITUAL TO MAXIMIZE HAIR GROWTH.

YOUR JOURNEY BEGINS HERE

I’m looking for...
NEW

Daily hair growth serum

NEW

Multi-benefit strengthening oil

NEW

Hydrating & repairing hair mask

NEW

Anti-dandruff scalp serum

27% OFF

For fuller, stronger hair

Gentle daily cleanser

Brightening face mask

Tea tree toning serum

Soothing face mask

29% OFF

The ultimate skin care set

62% OFF

For clear, radiant skin

50% OFF

For plump, hydrated skin

Coming Soon

Lightweight daily moisturizer

join the waitlist
$38
27% OFF

For fuller, stronger hair

29% OFF

The ultimate skin care set

50% OFF

For plump, hydrated skin

62% OFF

For clear, radiant skin

Let them choose

Skin care multi-tool

Crease-free hair clips

Ultra-soft microfiber

Facial massage stone roller

Reminder: drink water

In our iconic AAVRANI blue

Compact travel pouch

The perfect travel companion

as seen in

"Rather than focusing on styling and quick fixes, [AAVRANI] wants to highlight scalp care and overall hair wellness."

"[They're] equally invested in cultivating a mindset in which the pursuit of beauty and wellness are interwoven."

"Not only does AAVRANI aim to democratize beauty for all, but the brand also supports young women’s education in India through its partnership with the Shanti Bhavan School."

After 2+ years, hundreds of formulas, and countless brainstorm sessions, our hair care collection co-created with Lilly Singh is finally here.
SHOP HAIR CARE

Hair Density Boosting Treatment

A weightless daily leave-in serum that promotes hair growth, improves thickness, and reduces shedding by 2X in just 8 weeks.

  • REDUCE SHEDDING
  • STRENGTHEN ROOTS
  • IMPROVE DENSITY
  • ALL HAIR TYPES

TRIED + TESTED

97%

SAW FULLER, HEALTHIER HAIR IN JUST 8 WEEKS*

*Based on a 16 week consumer study with 35 participants with thinning hair, types 1 - 4.

REAL PEOPLE. REAL RESULTS.

SCIENCE-BACKED FORMULAS FOR YOUR MODERN LIFE

Discover highly efficacious hair and skin care solutions, powered by science, rooted in ancient Indian beauty traditions.

MAXIMIZE YOUR HAIR'S POTENTIAL

SHOP hair

FOR SMOOTH, GLOWING SKIN

shop skin care

our story

Meet Rooshy

Born and raised in Michigan with parents that immigrated to the US from Kolkata, India, our Founder and CEO, Rooshy Roy grew up bouncing back and forth between cultures — too Indian or too American at any given point in time. AAVRANI honors and celebrates Rooshy’s duality by uniting her two worlds: clinically-proven, modern-day routine and ancient, all-natural rituals.

Learn More

THE LATEST FROM OUR JOURNAL

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Ritual vs. Routine: Transform Your Everyday Actions

The idea of transforming your routines into rituals is a great place to start if you’re looking to be more present and mindful.

Read More

Top 10 Winter Skin Care Tips & Products

Fresh snowfall, hot chocolate, warm coats—as enchanting as the cold months can be, there can be some downfalls when it comes to winter skin care.

Read More

RESULTS LOOK GOOD ON YOU

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